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Monday, 11 November 2013 23:12

SMS Marketing

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What is SMS Marketing?

SMS Defined: Short Message Service; a system used for sending text messages to and from mobile phones

SMS Messaging is one of the foundations of mobile marketing and currently has the highest reach, usage and ROI of any other mobile platform. Other types of mobile marketing include:

  • Apps
  • Mobile websites
  • Mobile Advertising
  • Social Networking

Benefits of SMS Marketing:

  • Simple, engaging and proven
  • Adds an interactive component to traditional media
  • Creates a two-way communication with your audience
  • Attention-grabbing: Users open virtually all SMS messages within seconds
  • Effective as a stand alone tactic or great add-on to existing media

Why SMS Works

  • Over 70% of all mobile subscribers in America use SMS on a regular basis.
  • There are 5 Billion mobile devices in world, 300 Million of which are in the U.S.
  • 98% of devices can accept SMS messages
  • Feature phones -Comprise 60% of all devices - Average 705 SMS/month
  • Smartphones -Comprise 40% of devices -Average 705 SMS/month
  • Heavy users can average between 5,000-10,000 SMS/month
  • By 2011, Gen Y will outnumber Baby Boomers for first time – 96% of Gen Y have joined a social network
  • By 2012, Smartphone penetration will pass Feature phones
  • By 2013, more consumers will view the Web on a mobile device than on a computer

5 Basic Steps of Fairway Promotions’ SMS Software

  1. Choose your keyword(s) and develop campaign
  2. User responds and texts your keyword to a shortcode
  3. User receives auto-response, confirming opt-in
  4. Software adds users cell # and additional info to SMS database
  5. You can now push text messages directly to your audience

Premium Features of the Software

Mobile Coupons

  • Create unique coupon codes for each recipient
  • Insert, send, & redeem the coupons

Mobile Voting

  • Ask multiple choice questions
  • Collect votes, mobile numbers, & replies (American Idol)

MMS (Picture & Video Texting)

  • Send multimedia content to mobile phones
  • Insert video, images, audio, & text


  • Text comments to a screen in real-time
  • Great for tournaments & events
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